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"The Forest For the Trees"

Richard Powers' 2018 novel “The Overstory" is the tale of interconnected lives formed and altered over time by the relationships of the p...

What are the Three Secrets to Growth?

WARC has just published the Effective 100, its annual marketing effectiveness rankings for global campaigns. The top 10 winning campaigns...

Can Marketers be SuperForecasters?

Why Forecast Marketing? Marketing, once the least quantifiable business function, now has more data than any other.   Yet marketers are...

Algorithms and Art

Can we develop a computer algorithm that assesses the creativity of advertising? This is not a frivolous question. Algorithms and...

Machine Learning a Natural Touch

How the data we create as individuals is the key to actionable insights and the next generation of analytics Marketing was once the least...