"The Forest For the Trees"
Richard Powers' 2018 novel “The Overstory" is the tale of interconnected lives formed and altered over time by the relationships of the p...
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What will our response be to "the most important question of the 21st century"?
That this question is "Who would you share your data with?" has been posed by many including by Pedro Domingos in "The Master Algorithm"....
What are the Three Secrets to Growth?
WARC has just published the Effective 100, its annual marketing effectiveness rankings for global campaigns. The top 10 winning campaigns...
Can Marketers be SuperForecasters?
Why Forecast Marketing? Marketing, once the least quantifiable business function, now has more data than any other. Yet marketers are...
Algorithms and Art
Can we develop a computer algorithm that assesses the creativity of advertising? This is not a frivolous question. Algorithms and...
Mix Happiness and Heuristics with a dash of Hopkins
How Upstarts Grow The New Formula for Growth Blends Emotional Engagement and Systems Thinking with the Wisdom of the Highest Paid...
Machine Learning a Natural Touch
How the data we create as individuals is the key to actionable insights and the next generation of analytics Marketing was once the least...
What Matters is a Single View of the Marketplace not the Customer
The HBR article Why Marketing Analytics Has Not Lived Up To Its Promise reveals how the hijacking of marketing by technology has...