Stewart PearsonSep 4, 20194 min"The Forest For the Trees"Richard Powers' 2018 novel “The Overstory" is the tale of interconnected lives formed and altered over time by the relationships of the p...
Stewart PearsonSep 4, 20191 minWhat will our response be to "the most important question of the 21st century"?That this question is "Who would you share your data with?" has been posed by many including by Pedro Domingos in "The Master Algorithm". Last week, with oth...
Stewart PearsonMay 13, 20192 minWhat are the Three Secrets to Growth?WARC has just published the Effective 100, its annual marketing effectiveness rankings for global campaigns. The top 10 winning campaigns in the rankings dem...
Stewart PearsonApr 15, 20193 minCan Marketers be SuperForecasters? Why Forecast Marketing? Marketing, once the least quantifiable business function, now has more data than any other. Yet marketers are challenged to measure...
Stewart PearsonApr 15, 20191 minAlgorithms and ArtCan we develop a computer algorithm that assesses the creativity of advertising? This is not a frivolous question. Algorithms and advertising are the busines...
Stewart PearsonApr 15, 20191 minMix Happiness and Heuristics with a dash of HopkinsHow Upstarts Grow The New Formula for Growth Blends Emotional Engagement and Systems Thinking with the Wisdom of the Highest Paid Advertising Genius Ever. Cl...
Stewart PearsonApr 15, 20191 minMachine Learning a Natural TouchHow the data we create as individuals is the key to actionable insights and the next generation of analytics Marketing was once the least quantifiable busine...
Stewart PearsonApr 7, 20192 minWhat Matters is a Single View of the Marketplace not the CustomerThe HBR article Why Marketing Analytics Has Not Lived Up To Its Promise reveals how the hijacking of marketing by technology has inhibited marketing's role a...
