Richard Powers' 2018 novel “The Overstory" is the tale of interconnected lives formed and altered over time by the relationships of the p...

That this question is "Who would you share your data with?" has been posed by many including by Pedro Domingos in "The Master Algorithm"....

WARC has just published the Effective 100, its annual marketing effectiveness rankings for global campaigns. The top 10 winning campaigns...

Why Forecast Marketing? Marketing, once the least quantifiable business function, now has more data than any other.   Yet marketers are...

Can we develop a computer algorithm that assesses the creativity of advertising? This is not a frivolous question. Algorithms and...

How Upstarts Grow The New Formula for Growth Blends Emotional Engagement and Systems Thinking with the Wisdom of the Highest Paid...

How the data we create as individuals is the key to actionable insights and the next generation of analytics Marketing was once the least...

The HBR article Why Marketing Analytics Has Not Lived Up To Its Promise reveals how the hijacking of marketing by technology has...