Richard Powers' 2018 novel “The Overstory" is the tale of interconnected lives formed and altered over time by the relationships of the p...

The HBR article Why Marketing Analytics Has Not Lived Up To Its Promise reveals how the hijacking of marketing by technology has inhibited marketing's role as the enabler of business growth. The good news: brands will make “a whopping 198% increase” in spend in analytics. The bad news: “the effect of analytics on company-wide performance remains modest with little increase over the last five years”. What’s going on? We can agree with the diagnosis that in most companies marke