Algorithms and Art

©2020 by Consilient Group LLC. All Rights Reserved.

Search
  • Stewart Pearson

Algorithms and Art


Can we develop a computer algorithm that assesses the creativity of advertising?


This is not a frivolous question.


Algorithms and advertising are the business model for the Internet. Every touch and keystroke calls an algorithm to select and serve a programmatic media buy. The sellers (Google, Facebook and publishers) and buyers (agencies and brokers) earn revenue from algorithms and data.  Focused on maximizing their return on investment marketers are focused on media and not creative in this summer’s wave of giant agency reviews.


READ MORE HERE.


Art and Algorithms in Marketing and Data Science

13 views