Algorithms and Art
Can we develop a computer algorithm that assesses the creativity of advertising?
This is not a frivolous question.
Algorithms and advertising are the business model for the Internet. Every touch and keystroke calls an algorithm to select and serve a programmatic media buy. The sellers (Google, Facebook and publishers) and buyers (agencies and brokers) earn revenue from algorithms and data. Focused on maximizing their return on investment marketers are focused on media and not creative in this summer’s wave of giant agency reviews.