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  • Stewart Pearson

Machine Learning a Natural Touch

How the data we create as individuals is the key to actionable insights and the next generation of analytics

Marketing was once the least quantifiable business function. Now marketing can access vast democratized datasets, yet faces significant organizational and computational challenges.

The explosion of data shifts the balance of power from companies to customers. Data may have come late to marketing but has been an aspect of other disciplines since the 1980s: the knowledge doubling curve.


Machine Learning and Natural Language Processing in Marketing
AI/ML and human interaction.

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